Working in Retail

Five Ways to Work Successfully in the Retail Industry

It doesn’t take a genius to recognise that one of the key aspects to running a successful business in the retail industry is to provide a high level of customer service, and to maintain this in order to ensure customer satisfaction and retention. This blog post shares five important aspects to ensure excellent customer service is provided, and that staff morale remains as high as possible.

1. Team work

Working effectively as part of a team allows for tasks to be completed in an efficient manner, as each of you can use each other’s strengths. Daily tasks such as facing up and general cleaning and tidying need to be performed to ensure the store remains in a presentable condition at all times. Working hard as part of a team boosts morale, and ensures everyone plays their part in completing all required tasks.

2. Going the extra mile

Going the extra mile means that you go one step further in providing a high level of service to customers. This is a sure fire way to ensure your customers remain happy with the service you have provided them with. They will appreciate the level of effort you have gone to by being polite, courteous and patient, whilst seeing to their every need efficiently, effectively and professionally.

3. Using initiative

Using initiative is something that will not usually go unnoticed by members of the management team. It shows you are willing to go above and beyond the tasks that are typically required in your role, and sometimes these acts will be rewarded and will often save time and money in the long run. Using initiative shows you are proactive, which is an important attribute for any staff member to have when working in retail. Those who use initiative are likely to be shown appreciation, and often complete tasks without being asked to do so by management.

4. Working under pressure

There will be times where things just don’t go to plan. It is not necessarily enjoyable but it can happen often in a retail based environment. It is important to anticipate such issues and when they arise, act upon them accordingly and as quickly as possible. On occasion, there will be customers who will become irate for a number of reasons, including being refused the sale of age restricted products, or perhaps being refused a refund due to lack of proof of purchase. In situations such as this, as easy as it can be to lose your temper, it is crucial to try not to escalate the situation and remain calm and collected. Try to diffuse the situation yourself and if this fails, then call your manager who will be able to assist you.

5. Positive, Can-do Attitude

Working in retail, it is important to remain positive when completing required tasks. Sometimes things can happen unexpectedly that can make you fall off track or feel unmotivated, such as when your store is short staffed. If the store is down on staff members it can be rather stressful for those who are working on that day, especially if the store is particularly busy. Daily tasks will be expected to have been completed but it is not always possible to do so. So in situations such as this, offering support to colleagues will go a long way, and your fellow team members and management will appreciate your efforts.

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